What are the ways to create a winning sales team?
- Start interviewing people for the role
- Establish clear and realistic goals
- Celebrate achievements and provide rewards
- Accept failure and mistakes
Sales mean a variety of things in business. When you locate the word in a dictionary, it’s defined as the exchange of a commodity for cash. In plain words, it involves the action of selling something. Other than that, sales are also considered as the number of products or services sold. When you’re running a business, sales play an important role in your activities. Without selling your products and services, you won’t survive or grow. That’s why it’s important to find ways to create a winning sales team. Keep on reading.
Start Interviewing People For The Role
If you’re a start-up entrepreneur or are in the process of expanding, you might be putting effort into building your sales team. It’s time to find people to who you can delegate the sales task. This is where the hiring process comes in.
The first step involves finding the right places to source talent. Sign-up on jobseeker websites, joining a campus recruiting fair, and the like. You can also try tapping into your network as your colleagues in the industry might know the right people. This is helpful especially if you need someone with experience.
But that’s just the easy part. The hard part is finding the right person for the role. Other than the skills and qualifications, don’t forget to look for character, as this can affect the whole team. You’d want someone that fits the culture of your company and doesn’t inspire gossip. Skills can be taught, but the character is hard to change.
Establish Clear And Realistic Goals
If you want to build a winning sales team, you need to set them up to win. This means defining what “winning” means to you. This is where goals and expectations come in. Make sure that your team isn’t in the dark about what they’re doing. Involve them in setting clear and realistic goals as they’re at the front lines, so they know what problems and issues should be tackled.
Setting clear goals means that you need to be specific. Don’t just say that you need to “increase sales”. Instead, make it measurable by providing a number. For instance, you could say “reach X number of sales by the end of the year”. This gives your team something that they can work towards.
But other than that, make sure that your goals are not impossible. Instead of motivating your team, this could pressure them instead. That’s why it’s important to ask for feedback when you’re establishing a goal.
With proper guidance and motivation, your sales team will undoubtedly show positive results. If you want to keep the morale strong, then don’t forget to recognize their efforts. Did a team member close multiple deals? Or maybe you hit your goal for the year earlier than expected? Celebrate! Sales involve numbers, so you can easily spot achievements.
But if you’re like other employers, you might be worried about celebrating achievements with the fear that it could distract the team. But did you know that 2 out of 3 employees leave their company because they feel underappreciated? On the other hand, celebrating success can promote feelings of inclusion and collaboration. This will lead to calmer work environments and increased productivity in your team.
Other than big achievements, don’t forget to recognize day-to-day contributions too. A culture that appreciates efforts and hard work is an important factor in building a winning sales team.
Accept Failure And Mistakes
The simple truth about success is that it won’t exist without failure — just like joy, and sadness. Without experiencing sadness, you won’t know what happiness is. Know that accepting the possibility of failure brings you closer to success. You wouldn’t move out of your comfort zone if you can’t overcome your fear of making mistakes.
Remember that your sales team will make mistakes, just like you. To create a winning sales team, you must make them understand that rejection comes with the territory. Not all clients will immediately say yes to a proposed deal. Instead of fearing rejection, do your best to make them feel hopeful towards a positive result. This motivates them to do better in spite of their worries.
When mistakes and failures happen, assure your team that it’s part of the process. Instead of focusing on the person, set your sights on what went wrong. This way, all of you can learn from the mistake and move on to form better strategies that can lead to more sales!
Sale is an important factor in a business. Without it, you won’t have the revenue to keep your company going. That’s why you need to hire the right people for the role, establish clear goals from the get-go, promote a culture of appreciation, and accept that mistakes will happen. This will motivate your team to keep going, so you can grow your company to new heights.
If you’re looking for more ways to create a winning sales team, you can tune in to the Leadership Stack podcasts. We have guest speakers from different industries that can provide their insider knowledge on improving sales, finding the right team members, and other business-related topics. You can tune in by clicking this link or viewing our past episodes here!